LASilver Communications

Build the Record.
Become the Source.

Q: Who founded LASilver Communications?

Leeann Silver founded LASilver Communications. She has 25 years in public relations, including 13 years building Sugarwish, the gifting brand, from its earliest stage through its growth as a national brand. She has also built communications inside global beauty brands. She created the RECORD Framework.

AI changed where buyers decide who to trust. Your record is what they find.

LASilver Communications is a modern, San Diego based public relations firm that helps brands build the authority AI and buyers trust.

I use AI visibility to find the gaps. Then I build the public record behind your expertise through original thinking, earned media, independent corroboration and documentation.

Not more content. A stronger record.

Start with an Audit

The Short Version

What this is, in plain terms.

What it is: A modern public relations practice focused on building authority in the AI era. Not a content shop. Not a GEO agency.
What gets measured: What AI says about your category, what evidence it relies on, and where your public record falls short.
The method: The RECORD Framework. Six layers, six behaviors, one record that compounds.
Who it’s for: Founders, executives and expert-led brands whose expertise isn’t showing up when buyers, journalists or AI ask who to trust.
Where it starts: The Authority Audit. $1,200, one time, three days. Retainer work runs on a six-month minimum.
Who runs it: Leeann Silver, founder. 25 years in public relations, including 13 years building Sugarwish from its earliest stage through its growth as a national gifting brand.

The Record

AI didn't change what people trust.
It changed where trust gets decided.

The scoreboard changed. Coverage is no longer the finish line. It's the foundation.

The question is no longer just whether your company gets mentioned.

It's whether there is enough credible evidence behind your name for AI, buyers and journalists to reference you.

That evidence is the record.

I build it through original research, thought leadership, earned media, independent corroboration, owned expertise and documentation.

Not more content.
A stronger record.

The RECORD Framework

Six layers. Six behaviors. One record.

Record Publish

The steady stream of ideas and assets from which authority compounds.

Expertise Think

Original thinking worth referencing.

Corroboration Validate

Independent proof. When trusted sources reinforce the same story, credibility compounds.

Owned Own

The source of truth you control. The foundation AI references.

Recognition Earn

The people, publications, and institutions that recognize your expertise.

Documentation Structure

Make the evidence understandable and findable for people and machines.

RECORD is the build methodology behind authority in the AI era.

It identifies what needs to exist before visibility can compound: expertise worth citing, independent proof, authoritative sources, recognition and documentation that makes the record understandable to both people and machines.

Measurement tells you what happened. RECORD tells you what to build next.

6Layers

6Behaviors

1Record

Explore the Full Framework

Work with Me

Three ways to work.
One direction.

I work with a limited number of clients at any one time. The work compounds. That's why the partnership is built to last.

Authority Audit

Before strategy, diagnosis.

$1,200 · One-time · 3 days

Where does your authority break down?

The Authority Audit examines what AI says about your category, what sources it relies on, how your own record supports your expertise, and where independent proof is missing.

You leave with a clear picture of:

what AI currently knows about you
what evidence it can find
where your record is thin
which competitors are better supported
which RECORD layers need to be built
what to do next

Not a visibility score. A diagnosis.

Start with an Authority Audit

Build the Record

The work that compounds.

Monthly retainer · 6-month minimum

Once we know what is missing, we build it.

Depending on the authority gap, the work can include original research, thought leadership, bylined articles, earned media, expert commentary, independent corroboration, owned source material and documentation.

Every month adds another piece of evidence to the record.

Measure → diagnose → build → repeat.

Apply to Work Together

Become the Source

Sustained authority for companies with something worth owning.

Custom · By application

For organizations ready to build a durable position in their category.

We build around your expertise, competitive landscape, media opportunity and authority goals, with the aim of making your company a source that buyers, journalists and AI systems repeatedly reference.

The goal isn't to publish more. It's to become harder to replace as a source.

Request Access

“The finance background I’d spent a career building wasn’t showing up. The finance lens is now precisely my point of difference. The work no longer says ‘call me because I sell houses.’ It says ‘trust me because I help you understand the market.’ That’s not volume. That’s judgment.”
Kim Harizman, KMS Compass

About

Leeann Silver
Founder, LASilver Communications

I've spent my career helping brands I believe in become part of the conversation. Then something changed.

The scoreboard changed. The same systems that influenced buyers started influencing AI.

Most companies responded by producing more content. I went in the other direction.

I saw this most clearly from inside Sugarwish, the gifting brand where I spent 13 years, as the company's first employee, then as Vice President PR and partner.

The focus has moved from earning results to building authority. AI is where that authority gets tested. I went looking for a roadmap for what practitioners and leaders should do in this new era: new tools, new efficiencies, systems everywhere, and nothing that tied it together. So I built one.

The question worth asking isn't "How much press coverage did we get?" It's:

"What does AI say about us when a buyer asks who to trust in our category?"

If you don't know the answer, that's where the audit starts.

I've built this inside global beauty giants and at Sugarwish, where I'm still a partner.

That's why I founded LASilver Communications.

Leeann Silver, Founder

Common Questions

Asked and answered.

What does LASilver Communications do?

LASilver Communications is a San Diego public relations firm for the AI era. We build the authority AI and buyers trust, measuring how AI and buyers currently understand your category, then building the original research, bylined articles, earned media, and machine-readable signals that make AI reach for your name. The method is the RECORD Framework.

How do you measure authority?

Against two published, independent standards: the AMEC GEO Principles and the IAB’s AI-visibility standard. Not coverage counts. You see exactly how the score was built, which means you can argue with it.

What does it cost?

The Authority Audit is $1,200, one time, delivered in three days. Build The Record is a monthly retainer with a six-month minimum, because the work compounds and a shorter window doesn’t show you anything. Become the Source is custom and by application.

Who founded LASilver Communications?

Leeann Silver. 25 years in public relations, including 13 years building Sugarwish, the gifting brand, from its earliest stage through its growth as a national brand. She has also built communications inside global beauty brands. She wrote the RECORD Framework after watching the systems that influenced buyers start influencing AI.

More on how RECORD compares to GEO, PESO, and AI visibility tools on the full FAQ.

Build the Record.Become the Source.