Questions, answered.

AI visibility services report whether you show up in AI answers. LASilver Communications builds the record that makes you show up, and measures it. RECORD shows what exists in your public record, what's missing and what to build next, across six layers. First I find where your record is thin. Then I build what's missing.

Both. The RECORD Framework says what a company's public record needs: six layers, from what it publishes to whether independent sources back it up and whether AI can read it. The RECORD Scorecard measures each layer against a benchmark and goals the client agrees to, then re-measures every quarter. The framework tells you what to build. The scorecard tells you whether it worked.

They answer different questions and work together. PESO, created by Gini Dietrich, sorts media by type: paid, earned, shared and owned, each with its own job. RECORD measures whether the earned and owned work added up to a public record that people and AI can find, trust and repeat accurately. PESO asks where the work lives. RECORD asks whether it became evidence: a journalist quoting you, an AI answer citing you, a peer recommending you when you're not in the room.

SEO earns rankings. RECORD builds the record that makes AI choose you as a source. You can rank on page one and still never be cited in an AI answer if nothing independent backs you up, your expertise isn't attached to a name and AI can't read your site clearly. RECORD catches that gap. SEO tools don't.

No. GEO, generative engine optimization, is the name for one outcome: showing up in AI answers. RECORD is a PR framework for building the public record behind a company's reputation, and AI is one of the places that record gets read. It covers what GEO covers, whether AI can find and cite you, and adds what PR has always done: earned coverage, independent corroboration and a reputation people trust. GEO is a result. The record is what produces it.

When AI describes a company in a way that no longer matches the company. It comes in two kinds. Wrong facts, like a made-up detail or a mix-up with another company. And old stories told with new facts: every detail is right, but the answer still describes the company by a strategy or positioning it has moved past. The RECORD Scorecard measures them separately because the fixes are different.

Founders, executives and expert-led brands whose expertise isn't showing up when buyers, journalists or AI ask who to trust, from a solo practitioner to a larger firm. The scorecard scales: a solo client tracks a few audience numbers, and a larger company adds a full audience survey.

With the RECORD Scorecard. Each of the six layers gets a benchmark at the audit, a goal we agree on and a re-measure every quarter, on the same date with the same prompts. AI numbers are 30-day averages, never a single night, because AI answers change daily. Next to the RECORD Score, I report whether people noticed: search demand, inquiries and pipeline. The two are shown side by side and never blended, so a good score can't hide a quiet phone.

Not one you should trust on its own. AMEC and the IAB both warn against single opaque scores, for the same reason the industry dropped ad value equivalency: one number hides the work behind it. The RECORD Score is a summary, not a verdict. You see the six layer scores it's built from, every metric behind each layer and where each number came from. And it's always reported next to what people actually did, never in place of it.

Monitoring tools track what AI says about you. They're useful, and I use one: Spyglasses is my tool of record. But a tool gives you a number. RECORD tells you what to do about it. If your citation rate drops, RECORD shows which of the six layers is thin enough to cause it. If AI starts describing you by a strategy you dropped, RECORD treats that differently from a factual error, because the fix is different. A thermometer tells you there's a fever. You still need a diagnosis.

Very little. Read-only access to Google Search Console and Google Analytics, a monthly total of new leads and pipeline, and one question added to the contact form: "How did you hear about us?", with an AI assistant option. No passwords and no CRM access. Everything else I measure from public sources and my own tools.

No. I'm not a member of either body, and RECORD isn't certified by them. The RECORD Scorecard is built on the AMEC Integrated Evaluation Framework and the Barcelona Principles 3.0, and its AI metrics line up with the AMEC GEO Principles and the IAB's AI-visibility standard. Aligned with, not certified by. That distinction matters to me, and it should matter to you too.